Services > SEO Search Engine Optimization
MAKE SURE YOUR BUSINESS IS THERE!
Optimising your website for top search engine rankings is one of the most efficient and potentially lucrative means of growing your business online and attracting the type of visitors to your site that will convert to qualified customers. A well executed SEO campaign can allow you to expand your target markets much further than your local market (for example, the Bendigo and Central Victoria region) and tap into markets Australia wide or even world wide, whilst at the same time allowing you to accurately target your local region.
What is SEO?
Search engine optimisation (or SEO) is the art of developing your website so that it
ranks highly in the free listings in Googles results pages for search terms
your potential customers are using.
There are two main areas of operation, known simply as on site optimisation &
off site optimisation, both of which need to be properly addressed in order to
achieve the desired results (eg: top search engine rankings that produce
the desired result).
On Site Optimisation
On Site Optimisation deals with changes that are made within the individual pages
of the site in order to ensure that they are easy to navigate for both the human visitors
and the search engines.
It also involves developing unique page content to attract visitors to the site. Developing
unique, best of the web content goes hand in hand with the second area of SEO,
Off Site optimisation.
Off Site Optimisation
Off Site Optimisation revolves mainly around the process of Link Building. This means gaining quality
inbound links from 3rd Party web sites pointing to your site. Each ink is viewed by the search engines as a
vote in favour of the importance of that pages content, compared to similar pages on other sites.
There is a strong link between doing your on page optimisation correctly (ie: eveloping quality "best of the web"
content that naturally attracts links) and developing your link building capaign.
So how do we start ?
We begin by identifying the keywords and phrases that it would be most beneficial for your company to rank highly for
and establishing the current ranking of your sites pages for these terms.
We then perform a detailed analysis of the current status of your website, both on site and off, and that of your major
competitors. This sets a benchmark to start from and gives an idea of the type of activities your competitors are undertaking,
allowing us to develop strategies "go one better".
Based on this research, we will perform on site optimization for your site around your selected keyword phrases and develop
a link building campaign to suit your situation.
We then monitor the results - what changes can we see in visitor data after the SEO has begun? Who are the visitors and how long do they stay? Do they perform the actions on page that we wnat them to (eg:place an order, subscribe to a newsletter, etc.)? Based on these results we can see what works well for the target audience and which areas of our strategy may need a little tweaking.
How much does it cost?
Each industry is different - some are high tech and competitive online and will require a more aggresive content creation and link building campaign to compete successfully. Others are relatively uncompetitive and results can be achieved quite quickly. For this reason, our SEO services are performed on individual quote only, so please contact us to find out more.
A few things to think about:
Online image are confident that we have the knowledge base and skill set required to assist your website to achieve successful search engine rankings, however, we can not and do not guarantee that a specific result can be achieved on the search engines. Strong rankings in the search engine results are dependant on a holistic approach to SEO - that is, the site in question needs well designed and executed on page factors as well as having the appropriate number and quality of backlinks coming in to the site.
It is also important to note that gaining strong rankings in the search engines is not a permanent result. Maintaining the positions you have gained requires constant monitoring of both your visitors and the SEO efforts of your competitors. SEO is competitive and likely to become more so in the future - there will always be someone rallying to knock the top ranked sites from their perch, therefore it pays to be vigilant and ready to go one better than the competition at any time.